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Western Veg-Produce Partners with West Coast Berry Farms

Western Veg-Produce Partners with West Coast Berry Farms



BAKERSFIELD, CA - Western Veg-Produce is gearing up for a new collaboration with West Coast Berry Farms, a third generation strawberry grower based in Oxnard, California. After more than 22 years of business dealings, Western Veg is pairing up with West Coast Berry, currently owned and ran by RC Jones and family.

Western Veg-Produce's strawberries

“Throughout these years, we’ve all had the pleasure of getting to know each other personally, and we’ve developed a very high level of trust in one another. Both parties have long desired a strategic partnership, and in 2018, our companies will finally work together to provide the industry with premium quality strawberries in promotable volumes, year-round,” Western Veg stated in a recent press release.

With such a long-standing relationship, it is no doubt an exciting moment to merge the companies’ business profitability. And now that West Coast Berry has acquired over 1,500 acres of prime farming land in California--including Oxnard, Santa Maria, and Watsonville--the partnership is bound to be more fruitful than ever. The company continues to satisfy consumers with its excellent and reputable strawberries after more than 20 years.

Western Veg-Produce's strawberries

A new commitment with top Mexican growers will also be West Coast Berry's year-round production of the strawberries its consumers know and love within the Short N’ Sweet and Cal-Fruit labels.

Western Veg’s 150+ years of experience pairs nicely with West Coast Berry’s recent expansion. The two are focused on initiatives dedicated to providing quality produce by rigorously monitoring quality control and sustainable farming initiatives.

“Our mission is to provide consistent, premium quality berries, and help our customers aggressively increase their sales volume for this category year-over year. We are looking for more strategic partners to grow with, as well as opportunities to enhance existing relationships. Advancements in technology allow us to engage with consumers in millions of unique ways, and it also helps us solve complex problems on the farm which results in higher quality produce and increased capabilities,” said Western Veg-Produce’s press release.

Western Veg-Produce's strawberries

Western Veg’s focus within this partnership is buying and merchandising to create one-of-a-kind programs, fitting the needs of the consumers and optimizing on sales productivity.

For more details on Western Veg-Produce’s sales team, visit http://www.wvegpro.com/, and keep following AndNowUKnow.

Western Veg Produce



Companies in this Story


Western Veg-Pro

Western Veg-Produce, Inc. was formed in February of 1994 as a marketing arm for growers located in Kern County, California...