OXNARD, CA - Innovation and quality continue to drive momentum in the avocado category, and Christina Ward, the Director of Marketing at Westfalia Fruit, is spotlighting the newest developments shaping the oils segment. With a focus on purity, sourcing, and consumer transparency, the latest milestone underscores the brand’s long-term commitment to excellence.

Westfalia Fruit’s avocado oils have earned seed oil-free accreditation, a recognition that requires strict verification and reinforces the integrity of the product. Christina explains how this achievement connects to a much broader philosophy.

“Westfalia Fruit avocado oils are celebrating the seed oil free accreditation that was received and requires a rigorous standard. We are focused on the tree to table—the pit to plate, if you will—experience for our shoppers and our retail partners, from our fresh avocados that are 365 days supply all the way to our avocado oils that are made from the flesh of our avocados."

Alongside product quality, Christina highlights an important sustainability step. The partnership expands access to localized recycling instructions—an area where shoppers increasingly want clarity.

“And there's also our first-ever partnership with Can I Recycle This? It allows consumers and shoppers to know exactly the recycling protocols by zip code in their area.”

Catch the complete story by watching the video above.