Wishnatzki Farms: Successful Rebranding Debuts at CPMA 2011
Wishnatzki Farms made their CPMA debut this year, and Marcus Caswell joined us to discuss his company's successful rebranding. "Wish Farms debuted about a year and a half ago, and consumers are making a connection with the brand; it's also a lot easier to pronounce that Wishnatzki", Caswell told ANUK's Sarah Hoxie. Wishnatzki Farms began growing strawberries in Florida in 1922; they've expanded their operations to California for year-round availability. Their new blueberry program involves imports from Chile and Argentina, as well as other domestic locations throughout the U.S.
