Wonderful® Pistachios Expands Award-Winning No Shells Lineup With New Salt & Pepper Flavor; Diana Salsa Shares
LOS ANGELES, CA - Wonderful® Pistachios is shedding the shells and turning up the flavor with its new Sea Salt & Pepper No Shells. Already available as an In-Shell variety, this latest offering is giving consumers a convenient way to enjoy the pistachios they love without the hassle of removing the shells.
“We are proud to offer consumers tasty, healthy, high-quality snacking options. Shedding the shells with Wonderful Pistachios Sea Salt & Pepper No Shells gives fans another convenient way to enjoy their favorite snack on the go,” said Diana Salsa, Associate Vice President of Marketing for Wonderful Pistachios.
Wonderful Pistachios In-Shell Sea Salt & Pepper consumers have already shown their loyalty, with 60 percent of them purchasing only that flavor, so offering them in a No Shell format was a no-brainer for the brand. As stated in a release, the flavor joins other popular varieties, including Sea Salt & Vinegar, Smoky Barbecue, Chili Roasted, and Honey Roasted.
Since establishing the lineup in 2019, No Shell flavors have helped drive incremental brand growth, accounting for 85 percent of total flavored snack nut growth in 2021, according to IRI.
The new Wonderful Pistachios No Shells Sea Salt & Pepper adds a dash of excitement to snacking, bringing a combination of bold sea salt and spicy black pepper. Pistachios contain six grams of protein and three grams of fiber per serving, making Wonderful Pistachios a smart and healthy snack option.
The new variety will be available in 5.5 oz, 11 oz, 22 oz, and 2.25 oz bags throughout the United States and Canada. It will also be available as part of a 72-count display with Wonderful Pistachios No Shells Sea Salt & Vinegar.
To support the launch of Wonderful Pistachios No Shells Sea Salt & Pepper, a dedicated No Shells flavor campaign will be kicking off this summer.
How will the success of No Shells Sea Salt & Pepper lead to other flavor combinations? Only time and AndNowUKnow will tell, so keep reading.