WP Produce Joins Fresh From Florida at International Fresh Produce Association's Global Produce & Floral Show; Desiree Pardo Morales and Christopher Gonzalez Comment
MIAMI, FL - Miami-based WP Produce will be joining the Global Produce & Floral Show floor at the Fresh From Florida Pavilion. The family-owned grower, packer, and shipper of Desbry® brand tropical fruits and roots will be among a select group of Florida distributors showcasing its locally grown tropical and exotic fruits.
“We are thrilled and honored to join Fresh From Florida and showcase all we have to offer thanks to our year-round tropical climate, fertile soils, and robust farming community,” shared Desiree Pardo Morales, Vice President of WP Produce and Founder of direct-to-consumer sister company Tropical Fruit Box. “The agriculture business is truly dynamic; and in Florida, not only do we have an economic impact on our state, but we help provide the food supply in key produce segments nationwide, including fruits like the luscious guava that has increasing demand and is not commercially accessible for distribution from any other part of the country.”
Organized by the International Fresh Produce Association (IFPA), the special invitation for WP Produce by Fresh From Florida includes specialty tastings by Chef Just Timineri, a certified executive chef, author, award winner, teacher, and television personality.
Featuring its exclusive Desbry brand product line of tropical fruits, WP Produce will introduce its exclusive produce segments, including tropical and exotic produce, such as tropical avocado, guava, dragonfruit, longan, mamey, starfruit, boniato, sugarcane, and more.
According to the release, show attendees will also benefit from the brand’s efficient supply chain with exotic and tropical fruits and roots sourced from Florida.
“With fluctuations daily in the food supply chain, at WP Produce we can support our customers throughout their business goals and customer satisfaction initiatives thanks to our grower partnerships right here in Florida,” stated Christopher Gonzalez, Vice President of Sales. “Our retail and foodservice customers benefit from contract pricing, making sales forecasting much more accurate while knowing they can count on our year-round inventory.”
During the two-day event, WP Produce will offer tasting opportunities of its unique Chef Willy’s Tropical Salad recipe with its core Desbry Tropical Avocado product, offering retail and foodservice customers a larger-sized variety that is slower to oxidize, while presenting more usage versatility.
Attendees can visit booth #2171 under the Fresh From Florida Pavilion and enter to win a one-year subscription to a tropical and exotic fruit box between October 27 and 29 at the Orange County Convention Center.
The days are counting down! Keep an eye out for ANUK to cover the latest industry news ahead of the IFPA show.