WATSONVILLE, CA - The California Strawberry Commission (CSC) is taking the spotlight and shining it on its ongoing commitment to better farming practices. To showcase its dedication, the commission launched a snapshot entitled California Strawberries: Growing a Sustainable Future, highlighting its innovative, sustainable farming methods and research.

“Our growers are progressive and environmentally conscious, and they continue to invest in research to remain sustainable while farming under the toughest regulations in the world here in California,” said Rick Tomlinson, President of the California Strawberry Commission. “Sustainability is an important topic among consumers, retailers, and lawmakers, and California strawberry farmers continue to lead the way in agriculture innovation, technology, and research to meet future demands.”

The snapshot focuses on the industry’s three sustainability pillars of environmental stewardship, economic impact, and growing communities, a release explained. It also outlines the current state of automation and pathology research through the Commission’s partnership with the Cal Poly Strawberry Center.

CSC showcases its innovative, sustainable farming practices and research being implemented throughout the industry that benefit the land, people, and communities that make growing 90 percent of the nation’s strawberries possible.  The snapshot outlines key achievements within each of its three pillars, from using drip irrigation and integrated pest management practices to supporting the local community and investing in research.

California is home to over 400 strawberry growers, shippers, and processors. Strawberries are the Golden State’s third highest-grossing crop, contributing $3.02 billion to the California economy and accounting for 70,000 jobs.

To read the snapshot, click here.

AndNowUKnow will bring you more industry insights, so keep checking in.

California Strawberry Commission