DELTA, CANADA - The Lorabella Blossom™ tomato from Village Farms is turning heads. Catching the eyes of judges in New York City last week with its blissfully bright™ orange and stand-out flavor, the unique variety snagged the first annual Produce Business Innovation Award.

“The Village Farms team has always been known for going above and beyond to deliver the absolute best flavor in the industry,” said Michael DeGiglio, President and CEO of Village Farms. “This award just goes to show that we’ve done it again with Lorabella Blossom™. We are honored to receive this award as it truly takes a village to consistently bring innovative products like this one to life. This variety and its name hold a special place in my heart.”

Mike goes into further detail about the work and message behind this beautiful product, inside and out, in our exclusive audio interview above.

According to the company, everyone at Village Farms has had a major part in bringing this innovative variety to market. Lorabella Blossom™ is exceeding expectations and bringing consumers a flavor profile unlike any other thanks not just to the expertise of its growers, sales, and marketing teams, but also the operations, finance, and transportation members.

Described as having a unique citrus floral essence, the Lorabella Blossom™ makes for an exceptional snacking tomato that is extremely versatile; it can be grilled, roasted, even sautéed.

Congratulations to Village Farms as one of the ten honorees to win this inaugural award!

Village Farms