Alltown Fresh™ Rolls Out New Convenience Strategy
WALTHAM, MA - Every industry is stepping up with their own solutions to overcoming the challenges presented by the COVID-19 outbreak. In the c-store sector, Alltown Fresh™ is enacting solutions that include contactless strategies like grocery delivery, a new partnership, and meal prep kits—all in the name of ensuring consumers have access to organic, natural, gluten-free, vegan/vegetarian, and locally-sourced grocery options.
"The Alltown Fresh team has acted quickly to create ways to ensure our customers are equipped with healthy options and the ability to shop for fresh groceries in these uncertain times," said Eric Slifka, CEO of Global Partners. "The health and safety of our guests and associates is always top of mind and we're delighted to increase our contactless shopping options to make everyone's life a little bit easier."
The following strategies are four contactless solutions Alltown Fresh is rolling out to help keep its shoppers safe:
- Fresh Crates: Guests can now order crates of fresh groceries and stock up on necessities in one quick stop while avoiding crowds and empty shelves at grocery stores. Guests place orders 24 hours in advance and pick up crates of fresh protein, produce, or pantry items curbside the next day. Featured items include locally sourced fruits and vegetables, meats from family farms, and organic pantry staples
- Meal Prep and Provisions: Alltown Fresh now offers pre-assembled meal prep kits to help get dinner on the table in minutes. Guests can place an order before noon to have their meal prep kit ready for pickup by 5:00 PM. Prep kits serve a minimum of four people and include options such as Taco Night; Teriyaki Rice Bowls; Tomato Soup & Grilled Cheese; Chicken, Broccoli, and Pasta Bake; and Fresh Falafel Wraps
- Curbside Pickup: Guests can call ahead to order menu items such as bean-to-cup organic coffee, fresh smoothies, artisan sandwiches, and composed salads, as well as traditional convenience products including household essentials. Alltown Fresh associates will bring items directly to guests' cars upon arrival
- Delivery through Grubhub: Alltown Fresh is now partnering with GrubHub to deliver fresh food choices and delicious menu items straight to guests' doors
According to a press release, Alltown Fresh has strong relationships with local farms and purveyors, relationships that are helping the c-store operator supply fresh food to its stores in Massachusetts and Connecticut during this time.
AndNowUKnow will continue to report on the latest industry news as it relates to fresh produce.