Always Fresh Farms' Wayne Giddings Details PMA Fresh Summit Plans
WINTER HAVEN, FL - Keeping products always fresh is a true industry challenge, but for some, it’s all in the name. Always Fresh Farms, the produce marketer and grower/shipper of a wide variety of fresh fruits and veg, is consistently delivering on flavor, quality, and of course, freshness. I spoke with Wayne Giddings, President, to learn more about what the company hopes to unveil to the industry at this year’s PMA Fresh Summit.
Showcasing its lineup of berries, including blueberries, blackberries, strawberries, and raspberries, Always Fresh is also highlighting its domestic crop as well as those from Mexico, Peru, Chile, and Argentina.
“We are positioned to accommodate category needs 12 months a year, utilizing logistics strength to maximize quality and service,” Wayne shared with me. “We are committed to sustainability, from farming to packaging. We are focusing on our branding as well as breeding flavors that have a good appearance and a stable shelf life. Obtaining results is best done through defined goals and objectives of our retail partners and end users.”
As the company continues to push itself to be the best that it can be, it sees the inherent value in attending an event like PMA Fresh summit.
“PMA allows us an exhibitor to reach the largest global audience possible, while maintaining personal relationships and objectives,” Wayne said. “Our goal, as always, is challenge ourselves to deliver on the promise to be ‘Always Fresh’ every day.”
Stop by booth #4136 to see the Always Fresh team for yourself! And keep reading AndNowUKnow as we continue to cover the show circuit.