DALLAS, TX – Avocados from Mexico (AFM) has partnered with Old El Paso® for its Guac Fiesta campaign during the prime football season leading up to the SuperBowl.

“This Guac Fiesta campaign will showcase how Avocados from Mexico owns guacamole during the biggest guacamole consumption event of the year,” said Alvaro Luque, President, AFM. “This promotion and partnership will give our consumers the perfect excuse to get together and incorporate the versatile, always in season Avocados from Mexico into their football parties.”

This campaign is running from December 16, 2014 to February 1, 2015. It will feature a variety of consumer focused marketing efforts to encourage retailers and consumers to spice up their fiestas and win big.

According to a press release, it is going to be supported with a consumer contest, consumer savings, a digital/social media campaign and in-store support like a retail contest, in-store radio and merchandising which includes a new molcajete produce bin.

Additionally, consumers can take advantage of in-store, online savings and can enter for a chance to win a prize pack to host their own Guac Fiesta, a value of $3,500. That prize pack includes a $1,000 grocery gift card, a $2,500 gift card for fiesta supplies and a bundle of branded materials.

For retailers, stores will have a chance to win big with display designs, which AFM says in a press release, “the more creative, the bigger the prize.”

Avocados from Mexico