Berries Paradise Forms Berry Marketing Partnership With Agrovision to Serve North America; Francisco Ortiz and Steve Magami Share
LOS ANGELES, CA - A berry-ful paradise is coming to the produce department, as Berries Paradise and Agrovision have formed a new alliance, entering a strategic berry marketing partnership to serve North America. Through this joint venture, the companies will provide a year-round, vertically integrated selection of conventional and organic blueberries, raspberries, and blackberries.
“The companies have complementary production windows and a shared dedication to growing and delivering exceptional fresh berries,” commented Berries Paradise Chairman Francisco Ortiz. “Together we will be positioned to better serve the farms, the industry, the customers, and consumers, with the commitment of delivering our best in every berry we offer.”
Providing retail customers with a one-stop shop of high-quality berries, the combined current planted acreage for the partnership is 10,000 acres, yielding 120 million pounds across all three berries from Peru and Mexico, according to a press release.
Agrovision and Berries Paradise produce premium berries from unique varieties utilizing sustainable farming practices, precision agricultural techniques, and thoughtful resource management; this complete control over its supply chain maximizes speed to market and elevates the company’s category performance by ensuring freshness across all berries.
“We are delighted to announce this new venture with Berries Paradise—people I’ve known and admired for years,” Steve Magami, Chairman of Agrovision, commented. “Agrovision has spent the last few years building the Fruitist blueberry brand through our direct-to-retail, fully integrated sales and service platform in North America. This new partnership takes that initiative to the next level, forging continuity and availability in our premium varieties and a full three berry proposition in one new sales platform.”
To see where this innovative partnership takes these two companies next, keep reading ANUK.