GUADALAJARA, MX - The berry section may be getting an exciting uplift guided by the growth of a key supplier. Backed by its continued success and development over the past five years, Berry People has expanded, recently opening up a second office in Guadalajara, Mexico.

“Berry People is excited to announce the opening of its office in Guadalajara, Mexico. With our increasing on-the-ground presence in Central Mexico and Baja California, and in support of overall company growth projections, the business is establishing a strong cross-border team to handle various administrative, accounting, operational, and commercial functions,” said Jerald Downs, Chief Executive Officer. “The company has always been comprised of a diverse international group of employees, with our corporate office including persons from the U.S., Columbia, Spain, Mexico, and Australia. We are very excited to extend this corporate family to our new team members in Guadalajara!"

As explained in a press release, this second office allows closer contact and “boots-on-the-ground” communication and relationship-building in Mexico, while also allowing for closer partnerships with farming operations from the different regions of Central Mexico and Baja.

The secondary office location will allow the berry provider—which is headquartered in Hollister, California—to continue exploring improved varieties in the strawberry sector. This season, the company will be cultivating its own conventional and organic strawberries via farming joint ventures in Baja, California.

“We are planted and ready for the ramp up of the supply of Baja strawberries in January, with a diversified mix of grower partners from Pinos to Maneadero,” said Downs. “We have good supply commencing in the January–March window, both organic and conventional, and are excited to get the season rolling.”

AndNowUKnow will continue to report on the berry category and more, so keep clicking back.

Berry People