SANTA MARIA, CA - Beautiful spring weather has graced California this week, bringing plenty of sunshine and warm temperatures to most of the state. However, as rain looms in the distance, Bobalu is sharing its weekly crop update to give us all a look at how the forecast could impact its strawberries and how the rest of its supply is faring.

“As we write this update, we are looking at potential rain in the forecast this weekend, but spring is definitely here, so it will not have any long-term effect on the progression of our season,” the grower wrote in a release.

Out of its Oxnard, California, operations, Bobalu is reporting excellent fruit that is strong, healthy, and abundant. Size is holding steady in the region, and the flavor is great—all wonderful things for buyers to hear as they merchandise in the berry patch.

“We are really excited about what is ahead for us and what is yet to come with our peak season here in Oxnard. Currently, we are expecting this region to carry us into the end of May as the weather remains mild,” the release continued.

Right now, Bobalu’s Santa Maria operations are still a little behind, but the region is expected to progress with increasing volume as spring and summer weather gets underway.

“We have a long season ahead here in Santa Maria, and we are excited about the fields here as they steadily increase in weekly and daily numbers to support the overall volume coming from our ranches here in California,” Bobalu stated.

For Bobalu, the strawberry season looks bright, so retailers can look forward to promotional opportunities galore!

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