SOLEDAD, CA - We are mere days away from the industry’s first-ever United Fresh LIVE! virtual trade show, and we here at ANUK couldn’t be more excited. The lineup for this year’s event is as jam-packed as ever, and leaders like Braga Fresh are ready to wow the industry with the expansion of its value-added portfolio.

According to the press release, Braga Fresh will debut a full, 13 SKU value-added vegetable line under both Josie’s Organics and Braga Fresh. First, the Josie’s Organics purple baby broccoli is a familiar vegetable with a vibrant new hue. The addition of this variety to the growing organic baby broccoli category will support incremental sales as scan data shows shoppers are favoring smaller, tender vegetables.

Organic purple baby broccoli adds a pop of color to veggie platters and salads, and can be enjoyed in a roasting recipe. The striking appearance will grab shoppers’ attention for an impulse purchase as they look for the newest novelty vegetable.

The organic value-added items are an extension of the Josie’s Organics family of products, adding more items to a line organic shoppers already know and buy. Braga Fresh’s conventional items packaged in the Braga Farms brand will complement a growing line the company plans to further extend this summer.

With more SKU offerings added to Braga’s lineup, retail partners nationwide can now source a full line of organic value-added vegetables along with organic salads and fresh commodities in one stop.

For those that are eager to hear more from Braga Fresh, CEO Rod Braga will be participating in a panel led by Organic Produce Network’s Tonya Antle on Wednesday, June 17, at 9 a.m. PST. He will be joined by representatives from Albertson’s and Castellini Group to discuss organic growth during the Organics LIVE! General Session.

If you aren't yet signed up for United Fresh LIVE!, click here.

Keep checking back to ANUK as we continue to report on the latest updates ahead of this monumental event.

Braga Fresh