Braga Fresh Promotes Heather Fuller to Vice President of Sales
SOLEDAD, CA - Spring brings fresh beginnings and new adventures. One exciting development that has sprung is the fortifying of leadership across the industry. Braga Fresh is one of the latest fresh produce providers to join the promotion train as the company taps Heather Fuller for its new Vice President of Sales.
Fuller joined Braga Fresh over five years ago, and she has proven to be an invaluable asset to the company. Most recently, Fuller served as the Senior Director of Sales. According to the release, Fuller’s career in fresh produce particularly focused on the organic channel for the last decade as she worked with family-owned farming companies.
“Heather has played a key role from the start of our organic retail program,” said Peter Cling, Senior Vice President of Operations. “She started on the sales desk at Braga Fresh, and this is her second promotion in only five years. She has a tremendous connection with our customers. Shifting from a growing-only company to a shipper/processor, Heather has brought us that customer perspective and made us a stronger company. Her industry experience and knowledge of the organic sector [have] been invaluable.”
In her new role, Fuller will spearhead sales initiatives and lead customer relations.
“Her customer-centric approach and ability to adapt to the constant change in the marketplace has made her an integral part of the sales management team,” Cling stated.
A graduate of Cal Poly, San Luis Obispo, California, Fuller is also a United Fresh Leadership alumnus, Class 24.
From all of us here at AndNowUKnow, we extend our hearty congratulations to Heather Fuller as she starts her new chapter.