Brookdale ShopRite Launches “Fresh to Table” In-Store Experience
BLOOMFIELD, NJ - Staying one step ahead of shopper demand is one vital aspect of bolstering success in the retail industry. And as the sunshine begins to drive consumers toward fresh food picks, ShopRite has announced that its Brookdale location will host its new Fresh to Table fresh-forward concept.
“The Brookdale ShopRite has been an important part of the community for generations, and we’re excited to introduce the Fresh to Table concept to our customers as part of our newly renovated store,” said Neil Greenstein, a third-generation grocer and Owner of the Brookdale ShopRite. “Whether shoppers are looking for fresh-from-the-oven prepared meals, or already-prepped ingredients to make their meals come together quickly, we’re confident that the Fresh to Table section will meet the needs of our customers and delight them with an innovative and exciting new shopping experience.”
Designed within the store’s existing footprint, the approximately 1,400-square-foot Fresh to Table space reinvents the produce and fresh departments to provide inspired, high-quality options and ingredients for shoppers looking for a one-stop-shop meal experience. These include sections with ready-to-cook items, ready-to-heat and serve items, and ready-to-eat meals.
The Brookdale Fresh to Table section will feature fresh, on-trend foods; easy-to-prepare recipes and ingredients; and grab-and-go, convenient meal solutions to satisfy shoppers needs. Additionally, the new ShopRite design includes digital efficiencies aimed at helping customers save money and time while grocery shopping.
Brookdale’s Fresh to Table store-within-a-store combines the best of ShopRite’s ready-made meal expertise with the latest in integrated technology such as online ordering via ShopRite’s Order Express app, which allows customers to order ahead of time for express pick-up, or for delivery via DoorDash.
According to a release, some highlights of the “Fresh to Table” shopping experience include:
- A “One Stop Dinner Shop” area offers shoppers a selection of recipes featuring two, five-ingredient entrée suggestions, as well as a third option for a themed “mix and match” dinner, such as “Lasagna Night” or “Seafood Supper Night.” Selections are crafted and curated by ShopRite chefs and registered dietitians
- The “Tasty & Trending” section highlights on-trend and seasonal foods. Items change frequently and are selected by ShopRite chefs and registered dietitians with the goal of inspiring customers to explore unique meal options that are procured from departments across the store including meat, seafood, produce, and more
- Clean, modern aesthetic and distinctive signage
Brookdale is the latest ShopRite to introduce the Fresh to Table concept, joining locations in Greenwich and Burlington, New Jersey, and Monroe, New York, that have successfully launched this innovative shopping experience.
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