California Giant Berry Farms Expands Partnership With Envy™ Apples to Add Value, Expand Reach
WATSONVILLE, CA - Just in time for February’s most anticipated holiday—Galentine’s Day—California Giant Berry Farms is teaming up with the popular Envy™ apple brand to expand the company’s reach and bring consumers a day full of food, fun, and photography.
“Of course berries pair deliciously with apples, but our brands complement and enhance each other far beyond just recipes,” said Cindy Jewell, California Giant’s Vice President of Marketing, who approached Envy about continuing their partnership after a successful 2017 Friendsgiving campaign. “We target the same audiences, share a commitment to delivering consistent and quality content, and believe that strategic consumer marketing is key to driving sales and securing brand loyalty.”
According to California Giant’s press release, recipes, photos, and videos from this partnership—starting with a Galentine’s Day soiree—will be promoted across both brands’ digital platforms to appeal to each other’s audiences and inspire purchases of the premium berries and apples.
The company’s Galentine’s Day collaboration will be the first of many joint efforts this year. California Giant Berry Farms and Envy™ noted that, because parties and homemade meals may be rare occasions in many households, the two brands are also coordinating a joint lifestyle shoot in the spring to highlight that their products—simply eaten out-of-hand—are sweet staples in the everyday lives of apple and berry lovers, as well.
And with recipes like Poached Envy Apples with Salted Caramel and White Chocolate and Rosé Covered Strawberries, the California Giant is making sure consumers have all the tools needed to celebrate the festivities while driving repeat sales.
“We will always showcase our berries as the versatile, nutritious products they are,” added Cindy. “By aligning with other likeminded brand partners, we’re able to emphasize those qualities to larger audiences and in new and different ways. That’s ultimately how we want to connect with consumers and promote the California Giant Berry Farms brand.”
For more information on California Giant, visit the company’s website. And for more fresh produce news, stay up-to-date with AndNowUKnow.