Cindy Richter Joins Fruit World Co. As Director of Business Development
REEDLEY, CA - Fruit World Co. has announced that Cindy Richter has joined the company as Director of Business Development.
"Fruit World, with our growing, buying, and sales experience, brings a unique perspective to the California fruit industry,” said Richter. “We focus on win-win relationships and exceeding expectations for our growers, buyers and consumers. I’m very excited to share our passion and authenticity.”
According to a press release, with 21 years at Pacific Organic Produce, Richter has a great deal of experience and a rich agriculture background which began with farm operations and included managing grower relationships, exports, sales and business development, with a stint in agriculture education along the way. In this newly created position, she will help foster and guide Fruit World’s strategic growth and serve as a bridge between growers, buyers, and consumers.
"We founded Fruit World to celebrate and carry on our family legacies of sustainable farming practices and good stewardship of the land,” said Bianca Kaprielian, Co-Founder. “We’re committed to sharing our delicious fruit and depth of farming knowledge with future generations. We have built our company by honoring and supporting our farms and growers while delivering unparalleled service to fresh produce buyers."
Co-Founder C.J. Buxman is also very enthusiastic about Richter joining the company.
"Cindy’s integrity aligns perfectly with our values, and her strong grower and customer relationships will allow us to continue to grow while maintaining the quality and service our customers expect and deserve,” said Buxman. “She’s joining us at a perfect time, as we are entering our organic apricot and cherry season."
Richter will be attending the Organic Produce Summit along with Buxman and Kaprielian this July in Monterey.
Congratulations Cindy Richter from the AndNowUKnow team!
