CMI Orchards Extends "Encore Presentation" of Its Season of Flavor Promotion for Jazz™ and Pacific Rose™ Apples
WENATCHEE, WA – Premier apple grower CMI Orchards is looking to build on the success of its Season of Flavor promotion and extend its promotional efforts with two of the company’s most popular varieties of branded apples with its Season of Flavor “Encore Promotion.”
“Promoting premium varieties, while driving a quality eating experience during these late spring and early summer months, is the perfect way to capture incremental dollars and strengthen profits,” noted Vice President of Marketing George Harter. “Jazz™ and Pacific Rose™ offer retailers a competitive advantage, driving excitement and strength to their apple commodity.”
The Season of Flavor promotion—which included Ambrosia™, KIKU®, Kanzi®, Jazz, and Pacific Rose apples—kicked off in early March and encouraged produce departments throughout the nation to build creative apple displays.
To celebrate the success of the promotion to date and continue its momentum, CMI announced, in a press release, that the company has launched an “Encore Promotion,” extending the Season of Flavor for two leading branded apples: Jazz and Pacific Rose.
According to the company’s press release, the Season of Flavor “Encore Promotion” is designed to help retailers take advantage of a short window of opportunity in which to drive category sales. The promotion offers retailers and produce managers incentives through an inventive display contest, along with other perks and prizes.
Jazz and Pacific Rose apples are grown and marketed throughout the U.S. by CMI Orchards, Rainier Fruit Company, and The Oppenheimer Group.
For more on this and other promotional opportunities retailers in our industry can take advantage of, stay tuned to AndNowUKnow.