CMI Orchards Reports Exceptional Ambrosia Gold® Harvest; Rochelle Bohm Shares
WENATCHEE, WA - If premium, exclusive produce is what your shoppers seek, look to CMI Orchards’ Ambrosia Gold® apple harvest. With delicious flavor, vibrant color, and a fantastic eating experience, the grower’s Ambrosia Gold apples set a gold standard in the Ambrosia category.
“The very best Ambrosia—the cream of the crop—are meticulously selected and packed under our exclusive Ambrosia Gold® label,” Rochelle Bohm, Vice President of Marketing explains, also underscoring that Ambrosia apples have consistently secured a top-three position in total branded apple sales for more than a decade.
CMI’s Ambrosia Gold roots come from the legacy of the McDougall family, who pioneered the introduction of Ambrosia apples in the United States. Thanks to their sweet honey flavor, delicate flesh, and resistance to browning, the variety quickly gained popularity amongst consumers. Today, Ambrosia ranks as the ninth best-selling apple in the United States, encompassing all conventional and specially licensed apple varieties and brands.
When the patent for the variety opened in 2017, other growers joined the Ambrosia apple family, contributing to its growth, a release stated. So, what is the difference between Ambrosia and Ambrosia Gold?
“The answer is simple: the Ambrosia Gold label was introduced to distinguish CMI’s own as a premier offering from regular Ambrosia in the market, ensuring consumers get the very best Ambrosia experience. The label is exclusively available from CMI,” Bohm detailed.
According to Nielsen Data covering the latest 52 weeks ending on 11/4/23, CMI now commands a 50 percent share of the total Ambrosia market volume—meaning sourcing premier Ambrosia Gold is more important and accessible than ever. CMI’s Daisy Girl Ambrosia Gold leads the organic Ambrosia category, making up 11 percent of the total organic Ambrosia sales, excluding private label.
With this season’s exceptional harvest, CMI invites retailers to elevate their offerings with Ambrosia Gold.
“The McDougalls firmly established Ambrosia Gold as a retail staple across America,” added Bohm. “Top retailers recognize the ‘McDougall difference’ and embrace the opportunity to feature Ambrosia Gold year-round—available in both conventional and organic options. Sales figures speak for themselves: Ambrosia Gold consistently delivers robust sales, solidifying its position as a favorite among both consumers and retailers alike.”
Give your shoppers the premium apples they have been searching for with CMI’s Ambrosia Gold variety.