Country Sweet Produce’s Bako Sweet® Brings Color and Flavor to Easter Displays; Alexandra Rae Molumby and Prescott Leyba Share
BAKERSFIELD, CA - Easter and sweet potatoes go hand-in-hand, and Country Sweet Produce’s beloved Bako Sweet® brand is bringing lucrative opportunities to the retail sector with its award-winning products.
“It’s important that retailers have properly stocked shelves full of color and variety, and our bright bags of purple, orange, and white sweet potatoes are not only eye-catching but well-known and trusted by shoppers,” said Alexandra Rae Molumby, Marketing Manager.
Retailers wielding Bako Sweet’s top-notch portfolio are sure to see great success as we enter one of the largest sweet potato buying seasons, just behind Thanksgiving and Christmas. As explained in a recent release, retailers should consider placing complementary items next to sweet potato displays for maximum sales as well.
“Some of the most popular dishes at Easter are traditional sweet potato casserole, roasted sweet potatoes, and sweet potato pie, so merchandising ingredients like marshmallows, brown sugar, pecans, and pre-made pie crusts next to your display is a great way to inspire usage and increase sales,” added Molumby.
Bringing brightly colored, triple-washed, and consistently sized sweet potatoes to market, Bako Sweet has perfected each component of the growing and harvesting process, which includes hiring the skilled workforce necessary to sort and size products by hand for consistency.
In addition, the brand also aligns directly with its retail partners to develop geo-targeted Google and social media ads to drive in-store purchases and support a successful sweet potato program.
“Easter is a great time of year for retailers to get the highest percent of return on sales with our steam bags,” said Prescott Leyba, Sales Account Manager. “Historically, bulk bins have been a priority, but with shopper preferences shifting, consistency is a key marker of success.”
The time to bolster your sweet potato category is now, and Bako Sweet is here to help. For the latest industry news, keep clicking on ANUK.