Crunch Time Apple Growers Reveals the Return of RubyFrost™; Jessica Wells and Joel Crist Detail
LOCKPORT, NY - ’Tis the season for some holiday planning! Those plans are followed closely by a bushel of RubyFrost™ apples, I imagine, as Crunch Time Apple Growers has announced the return of the dessert apple variety. The unmistakably tart but sweet flavor of a RubyFrost apple will soon be available in select produce aisles just in time for family gatherings over the holiday season.
“RubyFrost is the perfect apple for the holidays with its beautiful color, a slightly tart flavor profile that makes it ideal for holiday recipes but that is just sweet enough to serve as part of a charcuterie board or as a quick snack,” said Jessica Wells, Executive Director for Crunch Time Apple Growers.
The premium variety is grown by Crunch Time Apple Growers, a group of more than 150 New York State-based growers. Last year, noted the release, RubyFrost had strong growth at several of the top retailers—and the same is expected this year.
For those who prefer a slight tart flavor, balanced taste, and crispy texture, RubyFrost is the perfect apple. Its flavor profile makes RubyFrost perfect for charcuterie, a beautiful apple tart, or for Grandma’s old-fashioned apple pie.
“RubyFrost is one of my favorites; it not only looks like royalty but also tastes great and never fails to deliver crisp and juicy flavor, even when I toss it in my backpack and carry it around all day before taking a bite,” said fifth-generation farmer Joel Crist of Crist Bros. Orchards and Crunch Time Apple Growers Board Chair.
RubyFrost apples were developed by Dr. Susan Brown of Cornell University in Geneva, New York, and grown commercially in New York.
Bring the holiday cheer early for shoppers and stay tuned for the latest updates in our industry.