Dole Food Company Rolls Out Influencer-Backed Health Initiative to Ring in 2022; William Goldfield Shares
CHARLOTTE, NC - Once we realize the power of influence, there is no telling what we can accomplish. Leveraging the impact of multiple influencers to promote health for Americans, the Get Fit for No Kid Hungry fundraising program is hosting live-streamed fitness classes throughout January. Getting in on the initiative, Dole Food Company has announced it will serve as the program’s presenting sponsor.
“Dole believes everyone should be eating fresh produce to prolong health. Knowing that one in six kids in the United States could experience hunger this year due to the prolonged effects of the pandemic, Dole is moved to use its platform in partnership with No Kid Hungry to address the crisis,” said William Goldfield, Dole’s Director of Corporate Communications. “We know the role that fitness plays in a healthy lifestyle, and the importance of establishing healthier habits in 2022 after the past several challenging years from a mental health, nutrition, and exercise standpoint. Get Fit for No Kid Hungry addresses all of that and makes it easy for the public to participate. We’re excited to help get the word out.”
Throughout January, Dole will champion influencers hosting livestream workout, nutrition, and mindfulness sessions to build awareness of the increase in childhood hunger since COVID-19. Ultimately, the goal is to raise funds to help ensure every child in America has access to healthy food. According to a press release, Dole announced last month that it renewed its national alliance with No Kid Hungry as a 2022 corporate partner.
This sponsorship is part of a larger month of activities that encourage Dole’s followers to start 2022 off with health in mind. Nutrition- and fitness-related tips from Melanie Marcus, MA, RD, Dole’s Nutrition and Health Communications Manager, and dual-branded social, web, email, and PR activities will also be implemented throughout January. In fact, Dole recruited some of the Get Fit for No Kid Hungry influencers including The Parentologist’s Dr. Kim and wellbeing coach and author Jason Williams.
Dole has put together a Get Fit for No Kid Hungry fundraising page, encouraging its millions of social media followers, employees, customers, Dole Nutrition News e-newsletter subscribers, growers, retailers, and other industry partners to contribute.
We tip our hats to these health and wellness champions as they take on such an important mission.