Driscoll’s of Chile has promoted Brie Reiter Smith as its new General Manager in a restructuring of their Chilean operations. The change is part of the company’s focus on advancing its global business strategy.

In her new role, Reiter Smith will focus on key elements of the Chilean business and develop a new operating plan designed to support Driscoll’s expansion into multiple markets around the globe, according to a press release.

“I am excited by the future of Driscoll’s presence in Chile. We are organizing our grower partnerships to capitalize on the ever increasing market demand for premium quality blueberries.”

Ms. Reiter Smith commented, “I am excited by the future of Driscoll’s presence in Chile. We are organizing our grower partnerships to capitalize on the ever increasing market demand for premium quality blueberries.” “Over the past year, we have been evaluating our global blueberry strategy and we are now ready to implement a number of changes designed to ensure our future success. As one of the first steps in this new action plan, I am delighted to announce the promotion of Brie Reiter Smith to her new role as General Manager of Driscoll’s of Chile,” said Soren Bjorn, Executive Vice President, Americas. “Due to the changing role of Chile in the global blueberry market, we have adopted a strategy to focus our supply efforts to the period we believe Chile will remain the world’s leading source of blueberries.” She is a fourth generation grower and daughter of Driscoll’s CEO Miles Reiter. Congratulations on the promotion, Brie! Driscoll’s