Driscoll's Kicks Off Sweetness Worth Sharing™ Berry Mobile Tour; Jamie Bassmann and Haley Eicholz Detail
WATSONVILLE, CA - Hop on everyone, we’re going on a tour! Well, Driscoll’s is, but we here at the ANUK office will be there in spirit as the berry grower revealed its Berry Mobile Tour across the Northeastern United States. Berry lovers can celebrate all along the tour stops with free delicious berry treats, fun photo opportunities, and more as part of Driscoll’s Sweetness Worth Sharing™ campaign.
“Driscoll’s #SweetnessWorthSharing campaign continues to build emotional brand differentiation across multiple integrated touchpoints in person, on social media, and beyond,” said Jamie Bassmann, Senior Brand Manager. “As a multisensory experiential activation, the Berry Mobile Tour allows us to connect directly with our consumers in a fun and memorable way.”
Now through October, berry lovers—including Driscoll’s customers—in the Northeast can find and attend an event near them to create memories and form special moments of connection with Only the Finest Berries™.
Starting off in Amesbury, Massachusetts, and making its way up to New York, Driscoll’s will be offering free samples of delicious berry treats, social media-worthy photo opportunities with Driscoll’s eye-catching Berry Mobile, and options to share the experience via postcard and an on-site mailbox will be available at all tour stops.
“You can’t miss the Berry Mobile and its new larger-than-life branded yellow and joyful berry icons,” said Haley Eicholz, Brand Marketing Associate Manager. “The Berry Mobile is sure to spark joy and help consumers create shareable memories everywhere it goes.”
According to the release, the Berry Mobile Tour is the latest iteration of the Sweetness Worth Sharing™ campaign that Driscoll’s launched in October 2020. The campaign encourages consumers to share the sweetest moments in their everyday lives while indulging in the taste of Driscoll’s delicious berries or sharing small special moments with family and friends.
Follow along with the grower with a list of tour stops available here. Keep checking back as more stops will be announced.
AndNowUKnow will keep an eye out for the latest updates in our fresh produce industry.