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Driscoll's Shares its "Taste a New Tradition" Campaign in this Exclusive Video

WATSONVILLE, CA - Welcome to What's In Store.

For this holiday season, its time to taste a new tradition with Driscoll’s raspberries. Instead of the typical heavy desserts of holidays past, Driscoll’s is offering you a way to refresh your traditions with a sweeter, healthier alternative. With the timeless appeal of raspberries, families can create enduring memories for the future, all while putting their unique seal on this holiday and for years to come.

Driscoll's YouTube Channel


Since raspberries hit their second peak season in the autumn months, now through the holidays, Driscoll’s Taste a New Tradition campaign is providing hosts and hostesses, cooking connoisseurs and baking newbies with tips, recipes and giveaways so they can reinvent the holiday dessert and start new family traditions. Whether it’s a gluten-free raspberry pie, mini raspberry-cranberry crumb pies, or kid-friendly hand pies – there is something for everyone.

Driscoll's Raspberry Pie

Through its dedicated #raspberrydessert campaign, Driscoll’s consumers will have access to tips, recipes, videos and live Q&As to help them make their own unique version of a raspberry pie and inspire creativity in the kitchen. Driscoll’s Taste a New Tradition campaign also features a sweepstakes where three monthly winners will be chosen to receive a Le Creuset Heritage Pie Gift Set and berries for a year.


To learn more, follow Driscoll’s Blog, Facebook, Twitter, Instagram, and Pinterest for recipes, inspiration, and tips on how to get creative with fresh raspberries this fall. Use #raspberrydessert to follow the conversation around incorporating raspberries into dessert to create your own holiday tradition, or visit www.driscolls.com/raspberry for additional ideas, recipes, and to enter the sweepstakes. 

Thank you for watching What's In Store.


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Family owned for over 100 years, Driscoll's is passionate about growing premium fresh berries. Our strawberries,...