EarthFresh's Dan Martin Discusses Potato Market and Retail Opportunities
BURLINGTON, ONTARIO, CANADA - EarthFresh has been making waves in the supplier world since its inception in 1963. Its organic varieties have helped catapult it to a leading position in the organic potato market in North America. To learn more about this dynamic company, I spoke with Dan Martin, Chief Operating Officer.
“We have a full organic family line-up of potatoes in an assortment of pack sizes that include mixed, red, and yellow baby potatoes in a 1.5 lb pack size, as well as russet, red, and yellow potatoes in both 3 and 5 lb packs. We are always looking to improve our sustainability programs, so EarthFresh organic potatoes are packed in recyclable bags with light blocking technology that prolongs shelf and minimizes food waste,” Dan began.
With a continuing focus on quality and consistency, EarthFresh recently opened a facility in Atlanta, Georgia, to better service its U.S.-based retail customers. Its facilities in Atlanta and Burlington, Ontario, also allow for the company to keep up with demand.
“We are very pleased with the organic crop, specifically out of our Arizona grower,” Dan explained to me. “The quality continues to be excellent on our yellow and red organic potatoes. We are pleased with our volumes, and right on track with expected yields and availability. We are currently packing product daily at our Atlanta, Georgia, and Burlington, Ontario, facilities. This crop has filled a much needed gap for EarthFresh, as we continue our goal to be able to service customers across North America with organic potatoes 52 weeks of the year. We have partnered with a great grower and with our strategically located packing facilities we can service most of our customers on a daily need.”
Currently focusing on growing regions in Arizona and North Florida, Dan remarked that EarthFresh follows the regions for the best quality and freshest product available—and to stick to consumers’ desire for organic goods.
“We know that from recent polls that consumers value organic more than ever during the COVID-19 pandemic and these changes will have a lasting impact,” he concluded. “Organic shoppers are prioritizing produce in their purchases, and conventional shoppers have been adding organic items in their baskets. It’s a complicated time to shop for groceries but we are seeing these main themes in consumer purchases: health, safety, and availability.”
AndNowUKnow will continue to cover the latest news from organic players in the fresh produce industry.