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Emily Murracas, Mucci’s Marketing Manager, Discusses New Tomato-X

Emily Murracas, Mucci’s Marketing Manager, Discusses New Tomato-X



KINGSVILLE, ON- Mucci Farms’ latest proprietary product offers its own eating experience, with a capital “X.”

The company’s new Tomato-X is described as an exotic tomato bursting with extreme flavor, standing on its own as a strong snacking tomato with a crisp bite followed by a fresh burst of flavor.

“Our whole team from grower/sales and marketing agreed the features of this tomato are incredibly unique from its appearance, its flavour profile, to even going a step further by saying it presents an ‘experience,’” Emily Murracas, Mucci’s Marketing Manager, tells me. “It possesses somewhat of an “X – factor” and the consumers need to be intrigued by its name, enticed on the shelf, and educated when in hand.”

The sleek packaging achieves this, capturing the eye with a cool X and conveying all the shopper needs to know. The transparent Top Seal still leaves room to allow the intriguingly red-orange tomato speak for itself, with another unique packaging option.

“We also created a more unique option for a cardboard band with laser cut-outs and/or clear film band to maximize the real-estate but still offer good product visibility, as well as a tamper evident seal,” Emily explains.

Overall, Mucci is confident that the look portrays the unique, premium feel of the Tomato-X itself, while the white and blue colors portray a healthy, fitness-like vibe.

You can see this new product at next month's United Fresh Produce Expo, where it will be featured in the Product Showcase. 

Mucci also has three products that have been named finalists for the show in the folowing three categories:

  • Best New Package – CutecumbersTM Re-seal Flow-wrap Tray
  • Best New Fruit – Smuccies Sweet Strawberry
  • Best New Vegetable – Naked Leaf Living Lettuce & Herbs

Keep checking in as we continue to follow out-of-the-box promotions for equally out-of-the-box products rocking the industry.

Mucci Farms



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Mucci Farms

Mucci Farms grows a variety of standard and specialty tomatoes, peppers, cucumbers, and eggplant. Fresh and delicious, our...