ENVY™ Apples Bring Everyday Luxury to Consumers' Kitchens


ENVY™ Apples Bring Everyday Luxury to Consumers' Kitchens



WASHINGTON - ENVY™ apples are not just any apple, they are an indulgent experience that just has to be savored. The ENVY™ apple brand is loved by those who buy it and admired by those who don’t, making it an apple worth discovering. This globally recognized brand is fast becoming the signifier of exceptional taste, as it brings a moment of luxury to an everyday occasion.

Here’s What’s in Store.

As one of the largest fruit categories worldwide, apples often compete in a crowded landscape where brands can easily blend together. ENVY™ apples cut through the noise—offering a unique eating experience that goes beyond expectations, thanks to its consistently superior flavor and quality.

ENVY™ apples offer a unique eating experience that goes beyond expectations, thanks to its consistently great flavor and quality

A proven performer, ENVY™ apples have continued to drive category growth for five consecutive years. Most recently, the brand delivered impressive results in July, growing 35 percent in dollar sales and 47 percent in volume—outpacing the majority of apple brands and the overall category.

With fall now upon us, it’s the perfect time to re-energize the apple category with a brand that transforms the ordinary into something truly extraordinary.

Thank you for watching What's in Store!



Companies in this Story


T&G Global

T&G was born in New Zealand over 120 years ago – a place known for open landscapes, healthy produce and welcoming…