Execulytics Consulting's Mike Mauti Discusses Produce DNA Benefits

Execulytics Consulting's Mike Mauti Discusses Produce DNA Benefits

TORONTO, ONTARIO, CANADA - Understanding ever-changing fresh produce markets and evolving consumer trends is akin to a superpower in our industry. This is the power afforded by Produce DNA, a unique market research tool that packs crucial benefits for buy-side and supply-side industry members alike. As we explore all Produce DNA has to offer fresh produce purveyors, let’s first dive into the service’s main functions.

Mike Mauti, Managing Partner, Execulytics Consulting“Execulytics is changing the game for fresh produce suppliers,” shares Mike Mauti, Managing Partner, Execulytics Consulting. “We study both consumer behavior and retail merchandising in Canada allowing us to uncover hidden opportunities, potential challenges, and deliver a winning strategy tailored to your brand. Our data-driven approach ensures that every decision is backed by solid insights, minimizing risks and maximizing success. Whether you’re interested in entering the Canadian market for the first time or are already here and are simply looking to grow share, we guide you, offering support and solutions at every turn.”

Produce organizations can obtain this in-depth market research while also gaining access to industry-leading expertise, specialized knowledge, data-driven decision-making, customized solutions, and a proven track record of success. By leveraging these key strengths, brands can gain a competitive advantage and maximize its potential in the Canadian market.

Execulytics Consulting’s Mike Mauti gives us the rundown on Produce DNA and how it helps fresh produce purveyors

What truly elevates this offering among other market research services is its numerous advantages that benefit both suppliers and retailers. When working with Execulytics Consulting, companies can expect:

  • Extensive, first-hand Canadian retail expertise within the grocery sector
  • A specialization in fresh produce, keeping them uniquely attuned to the specific challenges and opportunities in our industry
  • Data-driven decision-making that ensures brand strategies are grounded in concrete insights, reducing risks, and increasing the likelihood of success
  • Customized solutions tailored to align with each brand's unique vision, goals, and challenges
  • A proven track record of helping numerous fresh produce groups not only enter, but thrive, in the Canadian marketplace

“Produce DNA benefits the supplier by increasing their intelligence and providing them tools to benefit the buyer. An output of the service is a retailer-specific intelligence packet the supplier can share with their buyers, thereby increasing their intelligence too,” Mike adds. “Canadian-specific produce intelligence is hard to come by regardless of where you sit in the supply chain. By sharing the intelligence with their buyers, suppliers can become more valuable partners to their retail customers.”

This innovative market research tool helps produce businesses open doors and create alliances with retailers who are eager to support suppliers who understand the Canadian market. Produce DNA also provides actionable insights rooted in data to avoid costly go-to-market mistakes and marries real-world experience with firsthand data to give brands the confidence they need to thrive in the Canadian market.

What truly elevates this offering among other market research services is its numerous advantages that benefit both suppliers and retailers

“With this information at hand, fresh produce suppliers and associations can better navigate the Canadian market by establishing strategies and tactics that will satisfy this large, diverse country that has many nuances and, in many ways, is very different from the United States market,” explains Mike. “Plus, Produce DNA users get the benefit of an expert who knows the market and knows the players.”

Mike continues, highlighting some other differentiating features of Produce DNA.

“Until now, produce organizations turned to generic market research firms to complete surveys or retail audits. These firms’ expertise lies outside of the Canadian food consumer or retailer and by their nature cannot focus on what makes them tick from a fruit and vegetable purchasing perspective,” he shares. “Produce DNA is Canadian Produce market research by a Canadian Produce market expert for produce companies looking for a leg up in the Canadian produce market.”

To learn more about Produce DNA, or to meet with Execulytics Consulting in person at the IFPA Global Show in October, please email Mike Mauti, [email protected].

For more insights straight from within the fresh produce sector, keep clicking on AndNowUKnow.

Execulytics Consulting

Companies in this Story


Execulytics is a consulting firm catering to the produce supply and independent grocery retail industries.