Fabio Promotes at Whole Foods
West Coast -
By ANUK Staff
3.1.13
World-renowned romance model Fabio has spent a lot of time at Whole Foods recently, promoting his Healthy Planet Nutrition Line, while drawing consumers to the store.
Fabio, whose past promotions have included I Can’t Believe It’s Not Butter, Miller Lite, and Old Spice, has been making Whole Foods customers buckle at the knees, with appearances up and down the West Coast.
Fabio launched his nutrition line in 2008 and has been “touring” ever since, bringing fans through the retailer’s doors.
"I've been Fabio's No. 1 fan ever since his 'I Can't Believe It's Not Butter' commercials," Hayley Carter, 21, said with a laugh. She said she saw a flier about his Whole Foods appearance and persuaded her friend Sydney Ross to go along. Ross said she's also a "No. 1 fan," according to the Orange County Register.
His Healthy Planet Nutrition product line includes pure whey protein powder as well as glutamine with organic flavors."It's like it's one of those romance novels that your mom reads, comes to life," said Matt Amick, 26. "He lives up to the hype. The dude is in good shape.”
