Fowler Farms Readies Itself for a Tighter Market; Austin Fowler Shares All
WOLCOTT, NY - An apple a day surely would be an ideal lifestyle. To help make that a reality and keep retail partners’ apple shelves stocked, Fowler Farms is gearing up to meet the increased demand for the popular category amidst a tighter market.
“So far this year, we have seen pretty good quality. We had some really favorable growing conditions and blooms out in the fields,” Austin Fowler, Vice President of Sales and Marketing, tells me. “There were some cold snaps, but we were protected here on Lake Ontario.”
During this time of the year, supplies tend to taper down due to a natural thinning process. However, with consumers purchasing more fresh produce as of late due to the coronavirus pandemic, the market this season is projected to be on the tighter side.
“It’s a little early to tell,” explained Austin. “Thus far, we continue to be a leader on the East Coast with our Honeycrisp acreage and we are probably one of the largest growers of the variety by far. Moving forward, we’re also going to continue to push SnapDragon, EverCrisp, and SweeTango.”
With fall just around the corner, my curiosity turned to Fowler Farm’s famed cider operations.
“As of now, we are working with our retail partners for our fall program,” Austin continues. “We are continuing to push our 100 percent Honeycrisp, SnapDragon, SweeTango, Fuji, and premium blend cider varieties.”
To get these exceptional products out the door, Fowler Farms offers a suite of customizable promotional and merchandising opportunities such as POS materials and displays.
Get these apples while you still can! Now is the time to stock up on these top-selling varieties. AndNowUKnow will continue to bring the latest in fresh produce.