EL SEGUNDO, CA - Fresh & Easy is launching a full-scale marketing campaign to reintroduce its brand to consumers. The hope is that 'a new kind of market' will take hold as the intitiative takes off.

“Our goal with this marketing campaign is to welcome shoppers to see the new Fresh & Easy,” said Mike Evans, Fresh & Easy’s Head of Marketing.  “We set out to make our stores and our brand fresher, easier and more relevant to modern consumers who are looking for healthy, convenient options.”

Fresh & Easy will be using radio, outdoor, digital and social media to spread the message that they are anytime, anyway, anywhere solution for healthy, fast, budget-friendly food, according to a press release. Check out the video below for the latest video in the campaign.

The campaign is centered on Five Pillars that make Fresh & Easy stand out for modern consumers.

1. Affordable Organics
2. Handmade in our Kitchen
3. Delivered Fresh Daily
4. No Hidden Unpronounceables
5. Meal Solutions

Fresh & Easy has been under new ownership since last November.

Fresh & Easy