Fresh & Easy Potato Salad from Tasteful Selections Makes Summertime Cooking a Breeze
ARVIN, CA - Spring has officially sprung, and that means I’ll soon be daydreaming of summertime. (I can’t seem to keep my mind on one season.) With summertime so close, an essential warm weather staple is also on my mind, and I’m sure you know what it is: It’s potato salad! Here to make my—and consumers—dreams come true, Tasteful Selections® is offering Fresh & Easy Potato Salad in two flavors: Traditional and Mediterranean.
“Potato salad is a time-honored dish that often signifies summer and gatherings of family and friends,” said Marketing Director Tim Huffcut. “Although a fan-favorite, fresh potato salad prep can take hours. With this value-added kit from Tasteful Selections, Fresh & Easy Potato Salad comes together in minutes with the easy addition of mayonnaise and minimal prep.”
According to a press release, Fresh & Easy Potato Salad combines fresh, bite-size potatoes with a chef-inspired seasoning packet. Consumers can microwave, stir, chill, and serve the potato salad all in the same container, which makes prep and clean-up a breeze.
“Consumers want to cook at home and are looking for products that assist rather than replace, which makes Fresh & Easy Potato Salad from Tasteful Selections a delightful compliment to any meal or gathering,” added Huffcutt.
- Traditional pairs fresh, Honey Gold® bite-size potatoes with a creamy blend of home-style potato salad flavors including onion, mustard, parsley, and celery.
- Mediterranean pairs fresh, Sunburst Blend™ bite-size red and yellow potatoes with fresh flavors including red bell pepper, garlic, and lemon.
“We’re excited to offer a fresh solution to the family favorite—potato salad,” said Russell Wysocki, CEO of RPE. “RPE has an industry reputation as the fresh potato category experts. We’re continuously striving to bring on-trend solutions to our customers and consumers. With this new item from Tasteful Selections, consumers can make potato salad in minutes. It’s just another way to excite, captivate and delight our customers and consumers about fresh potatoes.”
Just in time for Memorial Day, both Tasteful Selections Fresh & Easy Traditional and Mediterranean Potato Salad will be available for a limited time at select Walmart stores.
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Companies in this Story
RPE, a second generation family farm, is a category leader and key grower/shipper of year-round potatoes and onions. We...