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Fresh Produce Companies Aim to Make A Splash with New Skinny Dips Promotion

Fresh Produce Companies Aim to Make A Splash with New Skinny Dips Promotion



DALLAS, TX – Consumers are getting treated to the “cheeky” side of some produce companies this summer, as the brands join together for the Skinny Dips promotion. Part of an ongoing strategy, the marketing endeavor will engage foodie audiences while also providing produce companies with important data.

Participating brands include California Giant Berry FarmsCrunch PakMission ProduceOcean Mist Farms, and SUNSET®. The Skinny Dips promotion revolves around a downloadable recipe e-book, full of healthy dips. The book will also allow consumers to enter for a chance to win a $4,000 summer vacation prize pack. 

Diana McClean, Director of Marketing, Ocean Mist Farms“We love partnering with other fresh produce brands, because we know people aren’t going to the store to buy just one type of fresh fruit or vegetable–they want different flavors to create healthy summer recipes, and that’s what we’ve helped provide with this e-book,” said Diana McClean, Director of Marketing for Ocean Mist Farms.

As part of the ongoing collaborative marketing strategy, each brand will use data collected from the promotion to continue to nurture fresh produce shoppers by offering them content relevant to each person based on their dietary preference, retail shopping habits, and demographics. 

For the collaborative sweepstakes, 10 influential food bloggers have created unique "skinny dip" recipes.

Throughout the year, each participating company will continue to cultivate relevant content and communications based on the consumer feedback provided by each opt-in form from the sweepstakes.

Daniela Ferro, Communications Coordinator, SUNSET® Produce“We want to ensure that our content continues to meet consumers’ needs, and this sweepstakes gives us the opportunity to poll thousands of shoppers to understand exactly what information is most useful to them,” added Daniela Ferro, Communications Coordinator at Mastronardi Produce/SUNSET®

Ten influential food bloggers will also support the sweepstakes by creating unique recipe content to coincide with the theme of “skinny dipping,” encouraging entries and e-book downloads from a highly-qualified audience of foodies.

Krista Jones, Director of Brand Marketing, Crunch Pak“We’re able to extend our marketing efforts when we partner together to provide inspiring, trending, and helpful content to people,” said Krista Jones, Director of Brand Marketing at Crunch Pak. “We’re able to not only offer bigger incentives to engage with us long-term, but we are providing relevant content in the end!” 

The promotion will be housed on each brand partners’ website or corresponding social media platforms through July 7, 2017. By visiting any of these participating locations, consumers can enter the sweepstakes and download the free Skinny Dips recipe e-book. 

Consumers can peep their favorite fresh fruits and veggies in the e-book with recipes like the following:

  • Strawberry Guacamole
  • Healthy Layered Apple Crumble Dip
  • Mint & Lime Avocado Relish
  • Artichoke Hummus
  • Kumato Salsa

Want to see the “cheeky” side of produce yourself? Visit one of the produce companies’ websites, enter the sweepstakes, and download the e-book yourself.

Ocean Mist Farms SUNSET® California Giant Berry Farms Crunch Pak Mission Produce DMA Solutions



Companies in this Story


California Giant Berry Farms

California Giant was built by the dedication of many hard-working individuals committed to one common goal; the perfect...

Crunch Pak

Founded in 2000, Crunch Pak is committed to providing the highest quality organic and conventional sliced apples in the...

DMA Solutions

DMA Solutions, Inc. is a specialized marketing agency serving the fresh produce industry driven by a mission to...


Mission Produce

We’ve grown to become the world's trailblazer in producing, distributing, and marketing fresh Hass avocados. As a...

Ocean Mist® Farms

Ocean Mist is the largest grower of fresh Artichokes in the United States and grows them year-round in three premium...

Mastronardi Produce (SUNSET®)

Before Grandpa Umberto Mastronardi came along, no commercial greenhouses existed in North America. But in the early 1940s,...