Fresh Produce Companies Aim to Make A Splash with New Skinny Dips Promotion
DALLAS, TX – Consumers are getting treated to the “cheeky” side of some produce companies this summer, as the brands join together for the Skinny Dips promotion. Part of an ongoing strategy, the marketing endeavor will engage foodie audiences while also providing produce companies with important data.
Participating brands include California Giant Berry Farms, Crunch Pak, Mission Produce, Ocean Mist Farms, and SUNSET®. The Skinny Dips promotion revolves around a downloadable recipe e-book, full of healthy dips. The book will also allow consumers to enter for a chance to win a $4,000 summer vacation prize pack.
“We love partnering with other fresh produce brands, because we know people aren’t going to the store to buy just one type of fresh fruit or vegetable–they want different flavors to create healthy summer recipes, and that’s what we’ve helped provide with this e-book,” said Diana McClean, Director of Marketing for Ocean Mist Farms.
As part of the ongoing collaborative marketing strategy, each brand will use data collected from the promotion to continue to nurture fresh produce shoppers by offering them content relevant to each person based on their dietary preference, retail shopping habits, and demographics.
Throughout the year, each participating company will continue to cultivate relevant content and communications based on the consumer feedback provided by each opt-in form from the sweepstakes.
“We want to ensure that our content continues to meet consumers’ needs, and this sweepstakes gives us the opportunity to poll thousands of shoppers to understand exactly what information is most useful to them,” added Daniela Ferro, Communications Coordinator at Mastronardi Produce/SUNSET®.
Ten influential food bloggers will also support the sweepstakes by creating unique recipe content to coincide with the theme of “skinny dipping,” encouraging entries and e-book downloads from a highly-qualified audience of foodies.
“We’re able to extend our marketing efforts when we partner together to provide inspiring, trending, and helpful content to people,” said Krista Jones, Director of Brand Marketing at Crunch Pak. “We’re able to not only offer bigger incentives to engage with us long-term, but we are providing relevant content in the end!”
The promotion will be housed on each brand partners’ website or corresponding social media platforms through July 7, 2017. By visiting any of these participating locations, consumers can enter the sweepstakes and download the free Skinny Dips recipe e-book.
Consumers can peep their favorite fresh fruits and veggies in the e-book with recipes like the following:
- Strawberry Guacamole
- Healthy Layered Apple Crumble Dip
- Mint & Lime Avocado Relish
- Artichoke Hummus
- Kumato Salsa
Want to see the “cheeky” side of produce yourself? Visit one of the produce companies’ websites, enter the sweepstakes, and download the e-book yourself.
Companies in this Story
California Giant Berry Farms
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