Fresh Solutions Network Debuts New Athletic Promotional Program
SAN FRANCISCO, CA – Putting consumers’ love of sports at the forefront of this new tactic, Fresh Solutions Network, LLC has debuted a new promotional program. Targeting athletes and sports fans, the company has unveiled the Side Delights® Performance Promotion in order to tie consumers’ love of potatoes with the categories positive impact on athletic performance.
“Big game days such as the World Cup, World Series, March Madness, and the Super Bowl have become not just sporting events but eating occasions,” said Kathleen Triou, President and CEO. “As a recent Forbes article stated, ‘The Super Bowl is to the food industry what Christmas is to retailers.’ We are leveraging the excitement and energy around these events with promotions and merchandising that will encourage shoppers to purchase potatoes and other nutritious ingredients for home celebrations.”
The promotion sports the theme “Potatoes Fuel Performance.” According to a press release, this focus centers the campaign around the taste, nutritional value, and ability of a potato to positively affect an athlete’s performance.
The program features four major sports themes; football, basketball, soccer, and baseball. Consumers are provided information throughout the campaign on potato nutrition, in addition to gaining access to pre- and post-workout recipes in Performance Magazine via QR code links.
In store sales will be also supported by the company with POS materials, such as:
- Shelf talkers
- Product merchandiser with custom header cards
- New floor bins for strategic placement
“Research shows that when potatoes are merchandised in secondary displays outside of the Produce Department, overall potato category sales increase by nearly 16%, featured item sales increase by 78% and the total basket ring is 2% higher,” Triou continued. “We are providing retailers with the tools to help increase sales.”
What’s next for the Fresh Solutions Network team? AndNowUKnow will continue to report on innovative marketing tactics.