Frieda's Brings On Trend Fall Flavors with Stokes Purple® Sweet Potatoes
LOS ALAMITOS, CA – Frieda’s Specialty Produce is offering vibrant ideas to bring some flair to the holiday table and help retailers drive produce sales this fall with the company’s Stokes Purple® sweet potatoes.
“Our retail partners say the best time of year to promote Stokes Purple® sweet potatoes is the weeks leading up to Thanksgiving,” said Alex Jackson Berkley, Senior Account Manager at Frieda’s Specialty Produce. “With sweet potatoes remaining a trendy and staple produce item, and shoppers looking to add color to the Thanksgiving table, Stokes Purple sweet potatoes will sell out for the holiday.”
The specialty produce provider noted, in a press release, that these Instagram-famous spuds can add some spice to a produce display or a Thanksgiving feast, and other purple produce offerings like purple cauliflower, purple asparagus, baby purple potatoes, and radicchio can perk up the holiday’s traditional brown-to-orange turkey-scape.
“Conventional Stokes Purple sweet potatoes can be merchandised with other sweet potatoes, and the organic ones can be in the organic section,” said Berkley. “Purple deserves a place at the holiday table.”
Frieda’s also offers a variety of other popular holiday items, including fingerling and baby potatoes, Frieda’s Star Spangled Spuds, ginger, shallots, blood oranges, Fuyu persimmons, and Green Dragon apples.
For more on ways to differentiate and drive sales this holiday season, look to AndNowUKnow.