Frieda's Jumps into the Holidays with Stokes Purple® Sweet Potatoes
LOS ALAMITOS, CA - Some of my favorite hues to wash over fall’s sunsets are purples. The beautiful color transitions seamlessly from breezy porch-lit chats with friends and family to the holiday spreads enjoyed by all, and Frieda’s Specialty Produce is celebrating the craving for purple with the new crop of Stokes Purple® sweet potatoes, which will ship in September—just in time for the holiday ad planning and pre-book.
“Our Stokes Purple sweet potatoes sales volume has gone up nearly 30 percent since 2017, and there is no sign of slowing down. According to Google Trends, ‘purple sweet potato’ search has spiked every year around Thanksgiving for the past five years, and we’re expecting the spike to be even bigger this year,” said Alex Jackson Berkley, Assistant Sales Manager. “Today’s shoppers are literally looking for visually pleasing foods to serve at the holidays. They are more comfortable in the kitchen than ever before and not afraid to put a new twist on their traditional holiday menus with sweet potato pies and other Instagram-worthy dishes for their friends and family."
The exclusively distributed Frieda’s item sits boldly on the shelf and calls out to consumers because of its vibrant color, smooth texture, balanced sweetness, and abundance of antioxidants. Because of these great qualities, consumers just love them!
One of the best aspects of these beauties is that their charm really shines when advertised.
“Purple stands out from the sea of orange and brown for the fall, and pops against the red and green of the holiday season,” Berkley shared.
Retailers wanting to stock Frieda’s Stokes Purple pretties—among other items, such as cauliflower, rainbow baby carrots, celery root, and Cippoline onions—this holiday season can check in with a Frieda’s account manager.
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