GR Produce, Inc. to Rebrand as GRFresh
McALLEN, TX – GR Produce, Inc. is unveiling a new rebranding initiative that aims to strengthen its visibility as a grower in the United States.
GRFresh, the company’s new brand, will continue providing customers with staple items such as roma, round, and grape tomatoes, cucumbers, bell peppers, hot peppers, pecans, and now pomegranates, all grown in six regions spanning over 6,000 acres through Mexico.
“Our reputation as a grower, along with our new brand, will help redefine our presence that will closely align us with fresh food production here in the United States,” said Tony Incaviglia, Vice President of Sales.
To strengthen its network of distribution centers strategically located in McAllen, Texas, GRFresh also plans to soon open its newest distribution center in San Antonio, Texas, spearheaded by industry veteran and General Manager Danny Canady. He brings valuable local market knowledge along with nearly ten years of produce experience in this Texas market.
GRFresh is also working on launching a new website that will contain accessible content consisting of food safety certificates, social responsibility information, consumer trends, product information, category insights, and market data, according to a press release. The website will provide links to the company’s Facebook page, a LinkedIn page, and YouTube channel to promote company messages, news, and videos.
Despite the new name, the company says it will continue to operate under the vision of Founder Juan Gonzalez Reyes. His integrity, vision, and commitment continues to drive his firm beliefs in sustainability, social responsibility, and excellence in safe food production.