Greenyard USA/Seald Sweet Discusses Integrated Customer Relationships
VERO BEACH, FL - Seald Sweet is part of Greenyard, a global leader with an exceptional vision in the fruit and vegetable industry. The company operates from fork to field. It starts with what consumers desire. And this is opposite from the classical model from field to fork. Through close collaborations with its customers, the world's largest retailers, Greenyard can analyze consumer demand, manage the perfect assortment with its customers, and create a shorter, more efficient, and more sustainable supply chain. They call it Integrated Customer Relationships, ICR, and it is designed to be at the benefit of all players involved.
Here’s What’s in Store.
In our industry—and if you are to remain relevant—it all starts with understanding the consumer. Today, and tomorrow. Under the ICR model, we can program the supply chain in order to keep pace with consumer demand. By adding new layers of services—such as ripening, quality control, logistics, packaging, assortment advice, forecasting, and co-creation—the Greenyard Group increasingly integrates with its customers.
Also in the U.S., we clearly focus on close collaborations at both ends of the chain. With retailers, ICR, and also with the world’s greatest growers, Integrated Grower Relationships (IGR). Ultimately, we aim to continue building sustainable and socially responsible food value chains from front to back, from fork to field. All while gaining trust, developing long-term goals, and maintaining a balanced supply chain for our partners. Simply said: creating value for all parties in the food value chain.
Sustainability is at the heart of what we do. With our produce of course, but also within our own operations. Greenyard has clear goals for 2025: carbon footprint reduction, minimizing food waste, lowering water footprint, ensuring responsible sourcing, and the commitment to implementing 100 percent sustainable packaging for all commodities by 2025. We nurture a strong family culture every day and support local charities like Alex’s Lemonade Stand Foundation. Furthermore, we have been building our citrus expertise since 1909, with growth in other prominent categories for 114 years and now expanding into the tropical segment.
With all of these initiatives moving at full steam ahead, Seald Sweet/Greenyard USA is poised for exponential growth in the produce sphere.
Thank you for watching What’s in Store.
