SAN FRANCISCO, CA - In an effort to support wholesalers and distributors, GrubMarket has unveiled its latest launch, GrubPay. The easy-to-use payment platform enables safe and secure payments, making the company one of the first e-commerce platforms to offer a fully integrated payment solution designed for the fresh industry.

“Right now, most fresh industry players still use traditional offline methods like checks and cash to complete payment transactions. Others rely on third-party providers that charge exorbitant fees and are not tailored to facilitate payments in the food supply chain industry,” said Mike Xu, Chief Executive Officer. “We are proud to take the next step of every great eCommerce company—offering seamless payment solutions to our customers. GrubPay is a truly transformative solution that will create significant value for the food industry and help customers streamline their payment processes, reduce costs, and save time. By facilitating payments for the food supply chain through a one-stop solution integrated with our best-in-class WholesaleWare, OrdersIO, and Farmigo software products, GrubPay will make payments easy, accessible, and affordable to all our customers.”

GrubPay not only operates as a standalone product, but also integrates seamlessly with GrubMarket’s existing software offerings. As stated in a release, the company’s customers can now directly accept and manage payments quickly, easily, and securely via ACH, credit card, and other online methods.

In addition to seamless integration with WholesaleWare, OrdersIO, and Farmigo, GrubPay offers a number of unique features and benefits, including online payments, pay by link, real-time payment tracking, full accounting integration, competitive pricing, and flexibility and customization.

“Traditional payment acceptance methods for the fresh industry are cumbersome, expensive, and unreliable. Third-party payment providers lack an understanding of the nuanced needs of food distributors and wholesalers, and their fee structures squeeze the already thin margins of these businesses. This is why GrubPay is such a big step forward for the fresh industry,” stated said Genevieve Wang, Chief Product Officer. “Our integrated payment solutions make it possible for food suppliers to get paid quickly with ACH and credit card payments, while easily managing all invoicing, communications, and reporting directly through our innovative and proprietary software products—WholesaleWare, Orders IO, and Farmigo. With the addition of GrubPay, customers reduce errors, eliminate check fraud, and get paid faster. This is a game changer.”

To learn more about this launch, click here.

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