Hass Avocado Board Partners With AltaMed Health Services to Raise Health Awareness; Gina A. Widjaja Comments
MISSION VIEJO, CA - While the avocado category may already be a prime destination for shoppers in search of a go-to ingredient for their favorite meals, the Hass Avocado Board (HAB) is working to further highlight the endless benefits of the avocado. Going beyond the fruit’s delicious flavor, the Board has joined forces with AltaMed Health Services to share insights on how good nutrition can reduce risk factors for type 2 diabetes.
“We are pleased to partner with AltaMed, a leader in community healthcare, to leverage the popularity and goodness of avocados to creatively amplify the impact of their diabetes public education outreach,” said Gina A. Widjaja, Director of Marketing and Communications of the Hass Avocado Board. “Our goal is to increase awareness about the importance of managing blood glucose levels within Latino communities given diabetes is disproportionately rising—right now, the CDC is tracking that more than half of United States Latinos will develop diabetes in their lifetime. We are proud to help step up access to testing as well as access to science-based information about the role of nutrition.”
As the duo works to spotlight the role of a healthy diet and good nutrition in preventing diabetes, the new partnership will center avocados as a creative strategy to ensure public health, showcasing their benefits to boost avocado sales. Several vital resources will be put in place to help the pair achieve its ambitious goal, according to a recent release.
“HAB research and helpful resources from Aguacates Frescos - Saborea Uno Hoy are being shared in English and Spanish to educate communities across Southern California about the positive role dietary fiber, like that found in fresh avocados, can play in helping maintain healthy blood glucose levels. Delicious recipes and tools are available at events and online to inspire families to eat healthy and boost fiber intake with this traditional favorite,” Widjaja added.
According to the CDC, adults in the U.S. have a 40 percent chance of developing T2D, with a more than 50 percent chance for Hispanic/Latino adults. For this reason, the HAB is employing joint efforts to provide Southern California communities with bilingual resources to fight diabetes. These resources include free glucose testing and education about how good sources of fiber—such as avocados—can help to reduce the risk factors.
Stay tuned as ANUK continues to report on the latest and greatest alliances in the industry.