Honeybear Brands Announces Packaging Extensions
ELGIN, MN - The market’s continuous addition of products and varieties calls for more aggressive strategies at the marketing level. The grower and developer of premium apple varieties, Honeybear Brands, faces continuously-evolving consumer demands and preferences, meaning its offerings need to evolve as well. Based on these consumer preferences, the company has decided to up its game via product packaging, announcing two new programs.
“Our business continues to grow, and the introduction of these graphic kid-friendly pouches provides consumers a recognizable brand they can associate with Honeybear quality apples,” said Kristi Harris, Brand Manager. “Our goal is for consumers to experience premium flavors inside the bright packaging and be assured that only the best apples available get to wear the bear label.”
Honeybear’s two-pound Honey Cubbie pouches have been met with great success, and will soon be available in three-pound packages for Gala, Fuji, Granny Smith, Pink Lady, and Pazazz™ varieties, according to a press release. In response to the growing consumer appetite for these high-graphic packages, the company is also updating its organic pouch program, which compliments the continued expansion of all its organic offerings. Consumers will now be able to choose from their favorite varieties (Honeycrisp, Gala, Fuji, Pink Lady, and Granny Smith) grown organically and available in two-pound pouches. According to data from the Organic Food Association, United States organic food sales increased an average of 8.8 percent annually from 2014 to 2018.
“Consumer choices are continually evolving,” said Don Roper, Vice President of Sales and Marketing. “We have been matching the organic trend by transitioning orchards into organic production for many years. It’s an important part of our mix and not just here in the United States. We have the largest planting of organic Honeycrisp in the Southern hemisphere. We are growing, packing, and shipping premium organic varieties from the best apple producing regions in North and South America providing our retail partners with year-round supply assurance of fresh apples and pears.”
Honeybear, the pioneer of Honeycrisp apples in Washington State, has more than forty years of experience growing around the world. The new packaging and organic expansion follow another successful year for the company with expanded acreage and record sales for Pazazz, star of the company’s varietal development program. The company grows, picks, packs, and delivers premium varieties and customer favorites to major retail banners across North America and offers best-in-class support and supply chain management for every customer from orchard to store.
Keep a lookout for these fun-sized apple pouches as a way to draw in a variety of customers. And don’t forget to check back with us at AndNowUKnow for the latest in produce news.