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Industry Voices Comment on SweeTango® Apple Shipments and Marketing Plans

Industry Voices Comment on SweeTango® Apple Shipments and Marketing Plans



SWEDESBORO, NJ - Not only does this weekend mark the celebration of Labor Day, but it also means that the industry is preparing for the popular SweeTango® apple variety to begin shipping. With the impending arrival of the beloved apple on retail shelves, growers and packers are already showing their excitement for this year’s crop and urging retailers to place their orders now to take advantage of the brand’s marketing program.

Brianna Shales, Marketing Director, Stemilt“This apple has proven its success over many seasons. It consistently ranks as the top club apple, and a top-10 apple variety, when it’s in the market in both dollars and volume sold,” Brianna Shales, Marketing Director for Stemilt, said. “Consumer demand has always been there. So, let’s make sure we get it out there on promotion and get people experiencing it early.”

According to a release, to help retailers capitalize on this demand, the brand is offering coordinated national and regional marketing programs.

SweeTango® apples are preparing to begin shipping, and suppliers are urging retailers to place their orders now to take advantage of the brand’s marketing program

These programs include video and radio ads, geotargeting shoppers, and having respective sales desk layering in their own regional marketing activities, including working with their respective retail partners to customize customer “pull” promotions, and partnering with local influencers.

Jennifer Parkhill, Executive Director, Next Big Thing“We are really stepping up our targeted digital advertising and social media to leverage our passionate fan base; they are a huge part of our marketing strategy,” said Jennifer Parkhill, Next Big Thing Executive Director.

Once drawn to the apples by the marketing program, shoppers will be impressed by the quality of the fruit, which is already high, and so is the volume.

Scott Swindeman, President and Managing Owner, Applewood Fresh®“I don’t remember ever having as nice a crop hanging on the trees as we’ve got this year, both volume and quality,” said Scott Swindeman, President and Managing Owner, Applewood Fresh®. “With this high quality of a crop, it is going to sell itself.”

Austin Fowler agreed with Swindeman’s statement, sharing his own excitement for the season.

Austin Fowler, Vice President of Sales and Marketing, Fowler Farms“We’re excited to get back into the marketplace with this crop,” commented the Vice President of Sales and Marketing for Fowler Farms. “SweeTango is the kick-off of the entire apple season; it just doesn’t get any better. It’s easy to be enthusiastic about this apple.”

Also expressing their anticipation for the SweeTango season was John Cushing.

John Cushing, Vice President of Sales, New York Apple Sales“This year without a doubt will be the best eating experience ever, the flavor is the best bar none,” the Vice President of Sales for New York Apple Sales added. “Once a customer has taken a bite, they will come back for more.”

Along with quality, the brand is reporting a great mix of fruit sizes on the trees.

Brian Coates, Vice President of Sales and Business Development, Applewood Fresh®“We’ve got customers who like larger apples, we’ll have that. We got customers who like pouches and bags, we’ll have that. We got customers who like totes, we’ll have that too,” noted Brian Coates, Vice President of Sales and Business Development, Applewood Fresh.

Responding to the pandemic-related rise in popularity of SweeTango’s 2, 3, and 5 lb pouches, Stemilt will be testing a four-pack, featuring larger pieces of fruit that typically sell bulk, in limited markets with sustainably sourced packaging.

To help retailers capitalize on this demand, the brand is offering coordinated national and regional marketing programs

“We’re excited that the new four-pack gives us more branding real estate, this apple deserves the attention,” commented Shales.

To read more about the SweeTango season, click here.

As more updates on the popular variety hit the newswire, AndNowUKnow will report.

SweeTango®



Companies in this Story


Applewood Fresh

Excellence, it’s at our core. When you bite into an Applewood Fresh apple, it tastes like you just reached up and picked...

Fowler Farms

Fowler Farms is in its sixth generation growing 23 varieties of apples off the shores of Lake Ontario where the climate...

New York Apple Sales

New York Apple Sales is the largest, most geographically diverse sales agency in New York, partnering with the finest...

Next Big Thing, A Growers Cooperative

SweeTango is the perfect fall apple. It’s crisp, incredibly juicy and distinctly flavorful – everything a great apple...

Stemilt

As the founding family of Stemilt, we’ve been farming apples, pears, and cherries in eastern Washington since the early...