Inventure Foods, Inc. Expands Vidalia Brands™ Line Up with Vidalia® Kettle Potato Chips™
PHOENIX, AZ - Inventure Foods Inc. is expanding its Vidalia Brands™ line with Vidalia® Kettle Potato Chips™, the first premium potato chip to feature the naturally sweet flavor of Vidalia® onions.
“Onion flavors have traditionally fared well in the snack food aisle,” said Steve Sklar, Senior Vice President and General Manager for Inventure Foods, Inc. “However, never before has a potato chip been seasoned with Vidalia sweet onions and, I must say, the result is tremendous. The sweetness of these unique onions pairs perfectly with a moderately-salted profile and a crunchy bite. Frankly, it’s one of the most distinctive flavors we’ve ever developed.”
Vidalia Kettle Potato Chips are cooked in safflower and sunflower oils, making them gluten-free with zero trans fats. They will be available in Sweet Onion and Sweet Onion Barbecue flavors, and will be sold in 4.5-ounce bags with a suggested retail price of $2.39 - $2.49 per package, according to a press release.
The new potato chips join the existing line of Vidalia® Sweet Onion Petals™ snacks originally introduced last year under the joint licensing agreement between Inventure Foods, Inc. and Vidalia Brands, Inc.