LOS ANGELES, CA - Now is the time to ramp up those berry patch promotions, as excellent quality shines across all categories. With domestic fruit making up the majority of volume through the remainder of the summer, Berry Fresh will maintain a strong supply while smoothly transitioning to imports from Peru, Mexico, and Chile as the season progresses.

“Blueberries continue to shine this summer, with the Pacific Northwest—particularly Oregon—producing outstanding fruit renowned for its exceptional flavor and quality,” explained Jyoti Bhogal, Vice President of Sales and Marketing at Berry Fresh. “With the domestic season finishing strong and Peruvian blueberries starting to arrive, now is the perfect opportunity for retailers to spotlight blueberries.”

As the supplier prepares for the import season, Berry Fresh is brandishing expanded acreage of proprietary, flavor-forward varieties across Peru, Chile, and Mexico.

“We have invested heavily in transitioning from legacy genetics to premium cultivars that consistently deliver superior taste, texture, and extended shelf-life—ensuring our customers can rely on quality and consumer satisfaction year-round,” Jyoti added.

With these investments resulting in a reliable, high-quality portfolio, retailers can optimize Berry Fresh’s offerings to tap into the rising demand for convenient snacking options.

“Snacking continues to be one of the fastest-growing grocery segments, driven by consumers seeking convenient, healthier options,” noted Jyoti. “Fresh berries are perfectly suited to meet this demand.”

Further elevating its stance in the snacking space, Berry Fresh is responding with innovative pack formats that will launch later this summer.

As more category opportunities are revealed across the produce department, leave a tab open for updates from AndNowUKnow.