SANGER, CA - Valentine’s Day is almost here, and consumers are looking to indulge in all things pink. With Cara Caras serving as the perfect pink addition to produce department displays, Kings River Packing is bringing prime merchandising opportunities to the specialty citrus space.

“With health-focused goals driving consumers to the produce department, citrus plays an essential role this time of year,” commented Michelle Alo, Director of Marketing.

As a press release reported, Kings River Packing has promotable Cara Cara volume to supply its retail partners with high-quality and great-tasting fruit for the upcoming holiday, with sizing trending on the larger side this season.

The grower advises retailers to show fun ways to utilize larger-sized fruit—such as using the peel as a bowl—to entice shoppers to pick up even more. Grocers can offer this beloved variety in 5 or 8 lb bags or in bulk with matching display bins to ensure they stand out in the produce department.

“Kings River prioritizes freshness in harvesting, packing, and shipping so consumers can relish the benefits of high-quality citrus! We can also react to same-day needs for our retail partners,” added Prescott Leyba, Sales Account Representative.

The nutritional benefits also provide a great opportunity to increase citrus demand, as Cara Caras are full of key nutrients like folate, fiber, and potassium; they are also an excellent source of antioxidants and vitamins A and C.

What are you waiting for? Reach out to your Kings River Packing rep for more information on Cara Caras and retail display materials!

For more category updates and opportunities, stick around.