Kira Pocedic and Wajih Rekik Detail SUNSET® Partnership With Terra Delyssa for National Salad Month
KINGSVILLE, ONTARIO, CANADA - May is a celebrated month. We have Mother’s Day, Asian American and Pacific Islander Heritage Month, National Barbecue Month, and…National Salad Month! SUNSET® is getting in on the celebration as it recently partnered with Terra Delyssa for a delicious consumer campaign. The dynamic duo will be taking over Instagram with a team of collaborators to inspire shoppers to eat fresh.
“SUNSET and Terra Delyssa are very like-minded; we focus on flavor, innovation, quality, and healthy living,” Kira Pocedic, Brand Manager for Mastronardi Produce®, tells me. “We’re excited to inspire consumers to eat healthy with creative recipes highlighting our Wild Wonders tomatoes and Terra Delyssa’s 100 percent Tunisian Extra Virgin Olive Oil.”
Throughout the month of May, SUNSET and Terra Delyssa will launch recipe video content on Instagram and a consumer sweepstakes for a chance to win the ultimate salad prize pack, courtesy of both brands.
“Being partnered with a like-minded brand with shared values helps drive awareness and trial for both brands, which in turn drives sales,” continues Kira. “Wild Wonders is a gourmet mix of colors, sizes, shapes, and flavors from all around the world. It is the number one selling medley brand in the market, and Terra Delyssa olive oil is an award-winning product. It’s exciting to see this campaign unfold, and we look forward to future collaborations with Terra Delyssa.”
Starting this week, consumers seeking fresh inspiration will feast on healthy content from Blake Menard, Maggie Michalcyzk, Liz Della Croce, and Joni Gomes. The delectable partnership brings creative and flavorful recipes to the platform, enticing consumers to grab a big salad bowl or plate and dig into new ways of eating fresh.
“Partnering with SUNSET for National Salad Month was a natural fit for us,” said Wajih Rekik, Chief Executive Officer of CHO America, home of Terra Delyssa. “We share the same passion for providing consumers with high-quality, healthy, and delicious ingredients. Our extra virgin olive oil complements the fresh taste of Wild Wonders tomatoes perfectly.”