SCOTTSDALE, AZ - As peak melon season approaches, Legend Produce is ramping up shipments of its premium melon offerings, including Kiss Melons varieties, Origami Cantaloupe, full-size watermelons, mini watermelons, and honeydews. The company is offering promotable volumes to meet demand across retail, wholesale, and food service channels this year.

With harvests underway in Arizona, Mexico, and soon transitioning to California, the company is well-positioned to deliver consistent quality and supply through the summer months.

"This year, we have done a lot of work to understand where the melon category is heading and to shift our operations to better serve the needs of our customers and deliver more value and a better eating experience to consumers and shoppers. Our customers are our partners, and we are in constant communication with them, listening to feedback to better align our plans to their needs,” said Barry Zwillinger, co-founder at Legend Produce, in the recent press release.

“Every year has its challenges. For example, this year, early in the season, we experienced smaller sizing on some netted melons out of Arizona, but that didn’t deter our team from executing on our plans and delivering on our commitments to our customers,” added Zwillinger.

The company expects a smooth transition with no gaps, as production moves from warmer regions like northern Mexico and the deserts of Arizona and California, to areas with more favorable growing conditions for this time of year, such as Aguila in north-central Arizona and the Huron area in California. “We will have availability of all our melons varieties for the duration of the domestic melon season, and we’re letting customers know we have some great-tasting melon options they can confidently promote,” said Zwillinger.

Legend Produce is also implementing internal improvements to enhance operational efficiency, meet evolving food safety standards, and continue delivering better-tasting melon varieties.

“We are ramping up investments in seed and melon trials, software and hardware for enhanced traceability, and packing equipment that will help us automate some of the tasks that are currently done by hand,” noted Marco Ochoa, CFO of Legend Produce.

“We are making long-term investments because we know our customers, our team members, and the fruit we ship will all benefit. That creates more value for everyone involved and gets us closer to our objective of helping increase consumption of the melon category,” concluded Ochoa.

For more information on Legend Produce, visit their website at www.legendproduce.com.