SANTA PAULA, CA - Limoneira is setting out to prove that misfits are just Mother Nature’s way of specializing produce with the introduction of its Lemon Misfits™ line.

“These lemons are packed with juice and perfect to increase our grocery retail partner’s sales with a customer-friendly price point,” John Carter, Director of Global Sales for Limoneira, said in a press release.

Available in a variety of sizes and packaging/pallet configurations, Carter explained that the name is a tongue-in-cheek reference to the light scarring the lemons got from being wind-blown while growing in the orchards. “We’re playing on this fact by identifying them as orchard outcasts with great personalities. After all, we all know that beauty is only skin deep.”

Having its own orchards to collect these cosmetic outcasts from gives the company an advantage on what they can offer to the consumer, according to Limoneira Senior Vice President Alex Teague.

“As the largest vertically integrated lemon provider in the U.S, we have the ability to create programs for our customers more easily than others,” Teague said. “Having our own orchards and packing facilities is a huge plus.”

The company is encouraging consumers to juice up with the Lemon Misfits™, calling them “juice-approved by Mother Nature.” According to the release, ideal Misfits™ Madness Recipes will be featured on the company website, as well as by Limoneira’s global opinion leader network and social media bloggers, and the line of Lemon Misfits™ point of sale materials can already be ordered by retailers for in-store distribution.

Limoneira